Clean Beauty Lab is a plant-based product line from the owners of an organic hair salon in the Flatiron District of Manhattan, New York City.
After operating a successful salon for 10 years, Clean Beauty Lab wanted to expand their business to an e-commerce model, to reach a broader audience by selling luxury haircare products online nationally.
Website Design & Development, Lead Generation, Paid Social Campaign Creation & Monitoring, Organic Social Media Content, Email Marketing
Website communicated brand pillars of luxury, artfulness and authenticity to justify the products’ upscale price points.
Custom landing page for new customers to schedule consultations.
Creation, execution, and ongoing optimization of Facebook/Instagram campaigns to drive traffic, generate leads, raise awareness, and acquire customers.
Creation, execution and ongoing management of Google Ad campaigns, including search and display.
Designed and deployed effective email campaigns
