Erica Weiner is New York City’s premier luxury vintage jewelry retailer.
The company decided to pivot to a 100% e-commerce model and needed to convince new and existing customers to spend at least $1,500 per online purchase.
Digital content strategy and digital marketing program including paid social, Google ads, and email marketing to drive traffic and increase conversions.
Conceived and launched the Metamorphosis Sale, which generated 3x the goal amount in sales within a 5-day window.
Developed a robust CRM program that both nurtures their current audience and leverages their lists in Facebook/Instagram to find new customers using look-alike audiences