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    BRANDING & PAID SOCIAL

    Erica Weiner is New York City’s premier luxury vintage jewelry retailer.

     

     

    Objective

    The company decided to pivot to a 100% e-commerce model and needed to convince new and existing customers to spend at least $1,500 per online purchase.

     

    Solution

    Digital content strategy and digital marketing program including paid social, Google ads, and email marketing to drive traffic and increase conversions.

    Channels & Tactics

     

    Email Marketing & Facebook/Instagram :

    Conceived and launched the Metamorphosis Sale, which generated 3x the goal amount in sales within a 5-day window.

     

    CRM:

    Developed a robust CRM program that both nurtures their current audience and leverages their lists in Facebook/Instagram to find new customers using look-alike audiences

     

     

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