Pura Vida Naturals is a line of collagen supplements, in drinkable and powder form. The products are available in 10-, 20- and 30-day supplies.
Create a more seamless shopping experience, add subscription functionality, and increase product trial over a 3 month period.
Designed and created a Shopify website with an integrated digital eco-system for automated emails (and reminders), customer review apps, and subscription model offerings.
Every product page was built with subscription functionality and customer review capabilities to enhance revenue and conversion opportunities.
Launched social media accounts, cultivated an audience and defined the creative direction.
Used Klaviyo to create automated flows and email marketing campaigns.
